Google Reputation Management Advice from PubCon South

Thanks to all those that attended my Google Reputation Management spotlight presentation at PubCon South. We had a packed room and clearly managing your reputation in Google is gaining importance among SEOs and marketing professionals.

As it may be a few weeks before you receive your PubCon CD, I thought I’d go ahead and share my Google Reputation Management slidedeck as quickly as possible.

If you didn’t get to PubCon, you’ll notice many of my slides are somewhat criptic. That’s because I don’t like to be one of those presenters that simply reads off from his slides. ;-) If you have any questions about Google reputation management, managing negative search engine results, etc, please leave them in the comments section.

Cheers!

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  • http://onlinereputationedge.com Brett Borders

    nice presentation covering the essentials!

  • http://kennyiwunwa.blog.co.uk/ ken

    my name has been compromised by some unknown people. How can I get help to push it off google pages

    The site above was created by an enemy

  • http://www.marketingpilgrim.com Andy Beal

    Hi Ken,

    There are firms that can offer services to assist you. The most affordable option is to pick up a copy of my book–where I outline how to do this.

    Andy

  • http://veronika-gorcikova.blogspot.com/ veronika gorcikova

    I think ning is actually a paid for service now

  • http://therepmanagers.com Brian Birnbaum

    Hi Andy,

    I see a constant focus on using SEO to push down negative brand mentions.

    It seems to me that building a truly positive online rep shouldn’t involve trying to scrub all negative commentary but rather trying to engage with your detractors in an honest and genuine way.

    There’s a time for scrubbing but I think trying to completely control the message is both tough and outdated.

    I’d love to hear your thoughts!

    Brian

  • http://www.marketingpilgrim.com Andy Beal

    Hi Brian,

    I agree! Unfortunately, ORM is still in its infancy and all that most people are interesting is “scrubbing” rather than true reputation management.

    Andy

  • http://www.caseymeraz.com Casey Meraz

    Andy,

    Thanks for the slide deck. I had personally never really known much about reputation management and I was quite scared when I first Google’d myself.