The BBC Asks For My Thoughts on Politician’s Twitter Stumble
When John Prescott tweeted what appeared to be a call for Labour supporters to commit click fraud, I called him out on it. The BBC followed up with its own story.
Mr Prescott’s tweet was spotted by Andy Beal, a British expat marketing executive based in the US, who linked to it on his website and saw the story followed up across the blogosphere.
He said it was an example of “click fraud” – following a link purely to generate a charge for its owner.
Mr Beal told the BBC: “John Prescott has a reputation of being a bulldog MP, so I wasn’t too surprised by his Twitter request. ”However, I was shocked that he didn’t realize the ramifications of suggesting Labour supporters maliciously click on Google Ads to deplete the funds of the Conservative Party.
“It’s the equivalent of asking Labour Party supporters to call the Conservative Party HQ and reverse the charges,” he added.