American Express OPEN Shares My Reputation Tactics
I’m a big fan of American Express’ OPEN network of advice for small businesses, so I’m thrilled that my advice is included in this article: How To Successfully Manage Your Online Reputation
“The biggest mistake people make is failing to realize that there’s no distinction between their personal and professional reputation,” says Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online and CEO of Trackur, a company that makes social media monitoring software. “You, as the business owner or executive, are an extension of your company’s reputation. I see a lot of individuals who think they can make a distinction, but consumers don’t.”
Read more over at the OPEN web site.
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