Don’t Take Risks With Your Social Networking Profiles
Just in case you’re not convinced that you need to worry about your personal reputation online, you might want to check out the interview I did with WCCO Radio:
In it I discuss three important themes:
- How your social networking profiles can hurt your career and job hunting.
- How debt collectors are tracking people down via social networks.
- How scammers and thieves are praying on the naive.
If you’re not an audio person, the same advice was recently published on Yahoo Finance via an interview I did with Bankrate.com.
Do You Need a Social Media Policy?
Inc. Magazine has put together an excellent series on social media, entitled “Social Media Toolkit.” As well as recommending Trackur, they also include my advice on whether you need a social media policy for employees.
My advice includes…
When it comes to your social media policies, every company is going to differ on what type of engagement is acceptable, says Andy Beal, CEO of Trackur.com, an online reputation monitoring site, and author of the book Radically Transparent. Beal, who advises companies of all sizes on how to effectively manage their reputation on the Internet, believes that any company that has a social media presence these days can benefit from having some type of policy in place, but he specifies that it need only include what is necessary to protect the company legally and financially.
…a social media policy does not have to be a long, weighty document, says Beal. In fact, most companies that have social media policies have “no more than 10 bullet points,” says Beal. It should be posted in a place where it is easily visible, he adds, like an internal company wiki. Ultimately, your social media policy should function as an informal guide, in which there is room for interpretation and discussion with employees. “The benefits of having your employees engaging in social media far outweigh the dangers of them saying something that they shouldn’t,” says Beal.
Online Reputation Management in 2010
Another video interview from SES Chicago, this time with Lee Odden. I discuss some online reputation management trends to watch in 2010.
PR & Social Media Measurement Tips
I did a number of quick video interviews while at SES Chicago. In this one with Sally Falkow, I discuss some tactics for measuring your PR efforts across social media channels.
My Competitive Intelligence Presentation from PubCon 2009
I was asked to share my tips for keeping track of your competitors. When I give a presentation, I tend to use slides as visual prompts, so they are typically light on text–I fill in a lot of blanks from the podium. 
Still, two awesome bloggers were on hand to take copious notes.
