American Express OPEN Shares My Reputation Tactics
I’m a big fan of American Express’ OPEN network of advice for small businesses, so I’m thrilled that my advice is included in this article: How To Successfully Manage Your Online Reputation
“The biggest mistake people make is failing to realize that there’s no distinction between their personal and professional reputation,” says Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online and CEO of Trackur, a company that makes social media monitoring software. “You, as the business owner or executive, are an extension of your company’s reputation. I see a lot of individuals who think they can make a distinction, but consumers don’t.”
Read more over at the OPEN web site.
Sharing My Reputation Advice with The New York Times
Lots of great advice in this New York Times article on protecting your online reputation and privacy. Including some tips from me…
Run keyword searches of your name, address, phone numbers and other identifying data and see what turns up. Don’t stop after the first few pages of search results. While they will be the most influential, the embarrassing or forgotten tidbits can show up on page six and beyond, warns Andy Beal, co-author of “Radically Transparent,” a book about monitoring and managing online reputations, and a consultant who says he has helped people get information removed from the Web.
Quoted by CNN
CNN did a story on reputation management. They asked me for my expert opinion…
Online reputation management has been a growing enterprise since the explosion of social media, which allows the exchange of information and stories — true and untrue — faster than ever, said online reputation management consultant Andy Beal.“It’s impossible to entirely scrub your name or misdeeds from the digital landscape. When negative content about you begins to dominate Google, the trick becomes how to balance it with enough positive content to push the bad stuff down the list,” Beal said, the founder ofTrackur.com, which monitors clients’ online reputations.
USA Today Quotes My Thoughts on Google vs. China
As you may have heard, Google and the Chinese government are playing a game of cat and mouse. Or, as I told the USA Today…
“Google is playing a game of chess with China,” says Internet marketing consultant Andy Beal, editor of Marketing Pilgrim. “But it’s clear that Google doesn’t know what tactic will actually result in it being able to keep its presence in China.”
I personally believe that Google will ultimately face checkmate. I suspect it’s trying to frustrate the Chinese government into a compromise that the search engine can live with.
Google Reputation Management Advice from PubCon South
Thanks to all those that attended my Google Reputation Management spotlight presentation at PubCon South. We had a packed room and clearly managing your reputation in Google is gaining importance among SEOs and marketing professionals.
As it may be a few weeks before you receive your PubCon CD, I thought I’d go ahead and share my Google Reputation Management slidedeck as quickly as possible.
If you didn’t get to PubCon, you’ll notice many of my slides are somewhat criptic. That’s because I don’t like to be one of those presenters that simply reads off from his slides. 
If you have any questions about Google reputation management, managing negative search engine results, etc, please leave them in the comments section.
Cheers!
