I’m excited to announce my new keynote talk Reputation Rainmakers. It’s aimed specifically at companies and their employees. Businesses will learn how to empower their employees to help build their brand, while employees will learn how to become their employer’s most valuable reputation asset. Here’s the Reputation Rainmakers outline: REPUTATION RAINMAKERS – HOW SMART BUSINESSES BUILD THEIR REPUTATION ONE EMPLOYEE AT…
Generally when a company fires someone for scamming its customers, so he or she can make their quota, you place the blame squarely on the shoulders of the rogue employee. However, when it transpires that you’ve had to fire 5,300 over the last few years, you start to ask about the culture that employer has created. You don’t just make…
It’s been over 16 years since I moved from Brighton, England to North Carolina. Since then, I have spoken at dozens of events (hundreds?) and have even spoken at conferences in London. However, BrightonSEO was my first (and I hope not my last) opportunity for this prodigal son to return home to speak. I had a blast speaking to a…
Watching the Olympics offers a fascinating glimpse of the fickle nature of reputation management for the athletes we adore and admire. Both Hope Solo and Gabby Douglas have faced a reputation faux pas during the 2016 Summer Games. For Solo, it was her comments about the Swedish soccer team being “cowards” for how they played their win over Team USA.…
When Delta canceled hundreds of flights due to a massive power outage, it quickly earned praise for its sincere, transparent apology from the very top: An update from Delta CEO Ed Bastian: pic.twitter.com/udNN0kzbKs — Delta (@Delta) August 8, 2016 I tell clients that in times of a reputation crisis, you need to remember 3 simple words: Sincerity, Transparency, and Consistency.…