Archive for General
USA Today Quotes My Thoughts on Google vs. China
As you may have heard, Google and the Chinese government are playing a game of cat and mouse. Or, as I told the USA Today…
“Google is playing a game of chess with China,” says Internet marketing consultant Andy Beal, editor of Marketing Pilgrim. “But it’s clear that Google doesn’t know what tactic will actually result in [...]
Google Reputation Management Advice from PubCon South
Thanks to all those that attended my Google Reputation Management spotlight presentation at PubCon South. We had a packed room and clearly managing your reputation in Google is gaining importance among SEOs and marketing professionals.
As it may be a few weeks before you receive your PubCon CD, I thought I’d go ahead and share my [...]
The BBC Asks For My Thoughts on Politician’s Twitter Stumble
When John Prescott tweeted what appeared to be a call for Labour supporters to commit click fraud, I called him out on it. The BBC followed up with its own story.
Mr Prescott’s tweet was spotted by Andy Beal, a British expat marketing executive based in the US, who linked to it on his website and [...]
Forbes Looks at Reputation Management for Job Hunters
I was invited to share my advice on reputation management for job hunters with Helen Coster of Forbes–I wonder if she’s now monitoring the web for mention of her name.
The article is full of my advice, but specific quotes include:
“Focus on publishing content about yourself that you can control, and that portrays you [...]
Quoted in The New York Times
I was asked by The New York Times to provide my opinion on how an online dating site was effectively using surveys and user-data to improve its reputation and attract new users.
Here’s what I told the NYT:
The blog reports could help to build trust and add legitimacy to the site’s matchmaking approach, said Andy Beal, [...]
