Archive for General
Don’t be a jerk on Twitter
The Triangle Business Journal asked me for my keys to success on Twitter. It pretty much boils down to this: don’t be a jerk! http://www.bizjournals.com/triangle/blog/socialmadness/2013/03/marketi ng-expert-beals-twitter.html?page=all
Sharing my Advice with Inc. Magazine
Inc. Magazine asked me to share my opinion on how to handle a reputation attack by a determined detractor: With a determined detractor, there’s only so much you can achieve through legal channels. A lawsuit should be the last resort. Troutwine and Moberg should have taken stock of how effective these attacks really were. I [...]
USA Today Shares My Thoughts on a “Determined Detractor”
Two USA Today journalists found themselves the targets of a calculated reputation attack… The activity is the work of what online reputation expert Andy Beal calls a “determined detractor.” “It’s like a machine gun approach. They’re trying to generate as much online content as they can,” he said. “The person who’s behind this, we can give them [...]
American Express OPEN Shares My Reputation Tactics
I’m a big fan of American Express’ OPEN network of advice for small businesses, so I’m thrilled that my advice is included in this article: How To Successfully Manage Your Online Reputation “The biggest mistake people make is failing to realize that there’s no distinction between their personal and professional reputation,” says Andy Beal, co-author [...]
Sharing My Reputation Advice with The New York Times
Lots of great advice in this New York Times article on protecting your online reputation and privacy. Including some tips from me… Run keyword searches of your name, address, phone numbers and other identifying data and see what turns up. Don’t stop after the first few pages of search results. While they will be the [...]
Quoted by CNN
CNN did a story on reputation management. They asked me for my expert opinion… Online reputation management has been a growing enterprise since the explosion of social media, which allows the exchange of information and stories — true and untrue — faster than ever, said online reputation management consultant Andy Beal. “It’s impossible to entirely [...]
USA Today Quotes My Thoughts on Google vs. China
As you may have heard, Google and the Chinese government are playing a game of cat and mouse. Or, as I told the USA Today… “Google is playing a game of chess with China,” says Internet marketing consultant Andy Beal, editor of Marketing Pilgrim. “But it’s clear that Google doesn’t know what tactic will actually result [...]
Google Reputation Management Advice from PubCon South
Thanks to all those that attended my Google Reputation Management spotlight presentation at PubCon South. We had a packed room and clearly managing your reputation in Google is gaining importance among SEOs and marketing professionals. As it may be a few weeks before you receive your PubCon CD, I thought I’d go ahead and share [...]
