Archive for General
The BBC Asks For My Thoughts on Politician’s Twitter Stumble
When John Prescott tweeted what appeared to be a call for Labour supporters to commit click fraud, I called him out on it. The BBC followed up with its own story. Mr Prescott’s tweet was spotted by Andy Beal, a British expat marketing executive based in the US, who linked to it on his website [...]
Forbes Looks at Reputation Management for Job Hunters
I was invited to share my advice on reputation management for job hunters with Helen Coster of Forbes–I wonder if she’s now monitoring the web for mention of her name. The article is full of my advice, but specific quotes include: “Focus on publishing content about yourself that you can control, and that portrays you [...]
Quoted in The New York Times
I was asked by The New York Times to provide my opinion on how an online dating site was effectively using surveys and user-data to improve its reputation and attract new users. Here’s what I told the NYT: The blog reports could help to build trust and add legitimacy to the site’s matchmaking approach, said [...]
Don’t Take Risks With Your Social Networking Profiles
Just in case you’re not convinced that you need to worry about your personal reputation online, you might want to check out the interview I did with WCCO Radio: Listen to the Radio Interview In it I discuss three important themes: How your social networking profiles can hurt your career and job hunting. How debt [...]
Do You Need a Social Media Policy?
Inc. Magazine has put together an excellent series on social media, entitled “Social Media Toolkit.” As well as recommending Trackur, they also include my advice on whether you need a social media policy for employees. My advice includes… When it comes to your social media policies, every company is going to differ on what type [...]
