Archive for General
Sharing My Views on Yahoo’s Ad Campaign with BusinessWeek
BusinessWeek asked me to share my thoughts on Yahoo’s new $100 million marketing campaign. Here’s what I told them: Other critics wonder whether Yahoo’s money would be better spent on product improvements. “They’re really trying to package up what’s already there,” says Andy Beal, editor of the Web site Marketing Pilgrim. Beal doesn’t think the [...]
Online Reputation Management in 2009; My Thoughts
I was invited to sit down with Martin Brossman and talk about online reputation management tactics, trends, and future predictions. I also explain what we’re doing with Trackur and the type of consulting that I provide clients. You can listen to the interview here.
Sharing My Reputation Advice in a Forbes Article
Thanks to Forbes’ Amanda Berlin for including my advice in her article on managing your personal online reputation. According to Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online, personal pages on sites like Facebook, LinkedIn and Twitter all rank highly in Google searches. LinkedIn especially sends a positive message to potential employers, [...]
Robert Gibbs Proves There’s Integrity in the White House
Since Barack Obama took over as President of the United States, there has been a lot of talk about transparency in the White House. At the suggestion of a friend, I mailed a copy of my book Radically Transparent: Monitoring & Managing Reputations Online to the White House Press Secretary Robert Gibbs. I hoped the [...]
Quoted in BusinessWeek Story on Reputation Management
Thanks to Rachael King for asking me to share my advice on small business reputation management for her article in BusinessWeek. Here’s an extract: “One of the most important steps is to do an audit of what people are saying about your business,” says Andy Beal, a reputation management consultant at Marketing Pilgrim in Raleigh, [...]
