Archive for General
Quoted in BusinessWeek Story on Reputation Management
Thanks to Rachael King for asking me to share my advice on small business reputation management for her article in BusinessWeek. Here’s an extract: “One of the most important steps is to do an audit of what people are saying about your business,” says Andy Beal, a reputation management consultant at Marketing Pilgrim in Raleigh, [...]
Protecting Your Online Identity from Impostors
In my second interview with NBC17 I talk about steps you can take to protect yourself from having your name used by impostors.
Discussing Personal Online Reputations with NBC17
I did a couple of interviews with the Raleigh NBC affiliate. In this segment, I discuss how your online reputation affects your career opportunities.
Beware of “Participation Fatigue”
BusinessWeek wrote a profile on new start-up Aardvark. The social search engine uses your personal network of friends to help you find answers to your questions. I warned that the risk of relying on your network is that they may start to suffer from participation fatigue: Socially oriented search engines also need to fight what [...]
Quoted in BusinessWeek on Facebook’s CFO Exit
BusinessWeek asked me to share my thoughts on why Facebook’s chief financial officer, Gideon Yu is leaving the social network. “Facebook’s valuation dropping like a lead balloon severely hurt the company’s ability to raise the capital it needs,” said Andy Beal, editor of the blog Marketing Pilgrim. “I suspect that this double whammy contributed to [...]
