Business Insider uncovered some shady looking online reputation efforts for MoviePass CEO. They asked me to weigh in with my thoughts:
“There are many ‘black hat’ reputation firms that use a smorgasbord of spammy tactics to try and cover up a bad reputation,” Andy Beal, CEO of Reputation Refinery and author of “Repped: 30 Days to a Better Online Reputation,” told Business Insider. “Instead of helping to genuinely rebuild a tarnished reputation and work on campaigns that highlight a person’s honest effort to rebuild their character, they instead rely on efforts to game the search engines.”
“Shady tactics include paying bloggers to publish ghost-written posts, asking friends and employees to write positive blog posts, or even creating new company or personal websites and linking them together to manufacture some Google juice,” Beal continued. “Fortunately, Google looks for both relevance and authority. Most high profile individuals will find their negative news appears on high profile, high authority websites. These will always outrank spammy, artificially created web content on Google. If Ted Farnsworth is behind any spammy reputation clean-up efforts, it will do more harm to his overall reputation than good.”
You can read the full story here.