56% of residential service customers turn to the search engines to check your reputation
There’s a common misconception that companies that do a large amount of their business “offline” need not worry about their online reputation.
As new research from Software Advice demonstrates, even plumbers and electricians need to pay close attention to how they are portrayed in Google’s search results. A whopping 56% choose the search engines to conduct their online research of local service providers.
When you factor in that many of those search results include online review sites and you can see that over 90% of online research is influenced by your search engine reputation.
