In case you’re not familiar with the story, Botto Bistro set out to become the worst reviewed restaurant on Yelp. Apparently tired of being held hostage by 1-star reviews, the California bistro launched a campaign to get as many 1-star reviews as possible, by offering a 25% discount in return.
How do you negate the trustworthiness of a 1-star review? You surround it with hundreds of other 1-star reviews–all as ridiculous as this one:
You then tell the media, announce it on your website, and embrace your new rock-bottom rating. By accumulating as many 1-star reviews as possible, Botto Bistro neutralized the effects of Yelp completely.
It’s a gutsy move–and one that I wouldn’t recommend you try–but it’s certainly a novel way to combat a negative Yelp reputation.
What do you think?