American Express OPEN Shares My Reputation Tactics

I’m a big fan of American Express’ OPEN network of advice for small businesses, so I’m thrilled that my advice is included in this article: How To Successfully Manage Your Online Reputation

“The biggest mistake people make is failing to realize that there’s no distinction between their personal and professional reputation,” says Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online and CEO of Trackur, a company that makes social media monitoring software. “You, as the business owner or executive, are an extension of your company’s reputation. I see a lot of individuals who think they can make a distinction, but consumers don’t.”

Read more over at the OPEN web site.