Amy’s Baking Company Bakery Boutique & Bistro provides unparalleled Facebook meltdown. Hilarity ensues.

Amy’s Baking Company Bakery Boutique & Bistro provides unparalleled Facebook meltdown. Hilarity ensues.

If you haven’t yet heard about the most epic brand meltdown on Facebook ever, go ahead and read this.  No, really, right now.  We’ll wait.

All caught up?  Great, now let’s get down to it.

(Please note: I initially started writing this post with a “how they could have avoided this” perspective in mind. There’s not enough Internet for that, folks, so if you can’t see what they’ve done wrong, do us all a favor and don’t start your own business.  Don’t go into customer service, either.)

What Amy’s Baking Company Bakery Boutique & Bistro‘s business name lacks in punctuation, the owners more than make up for in crazy.  Scary crazy, not fun crazy.  They’ve got all of the ingredients for a big old bucket of hot mess.  I really don’t even know where to start.  Stealing tips from their own employees? Check. Yelling at customers?  Check.  Being such horrid people that Gordon Ramsay couldn’t even stand to work with them for what was sure to be a chart-topping episode of Kitchen Nightmares? Check.  Buying baked goods from other retailers and repackaging to sell as their own?  Check.  Stealing culinary photos to pass off as their own creations on social media?  Check.  Hiding behind so-called “Christianity” while tossing F-bombs at Facebook commenters?  Check.  Social media meltdown of historic proportions? Check and check.

Uh… I’m pretty sure even Walmart makes their own baked goods.

Amy and Samy Bouzaglo, the very interesting owners of the so-called baking company, are blaming both haters and bloggers alike for the horrible portrayal of both them and their business online during an insanely over the top mega meltdown on Facebook.  They said they’d be going after the “Yelpers and the Reddits” (whatever those may be) to put an end to their “WITCH HUNT” (their caps, not mine.)  The posts on their Facebook page ranged from angry to outright belligerent.  One commenter who asked if they were taking reservations for the following day was called a “fat whore” in response to her question.  Nice, eh?

Friends, it is very rare that I’m speechless.  Looking over the Amy’s Baking Company Bakery Boutique & Bistro Facebook page, speechless is exactly how I was left.  I cannot, for the life of me, begin to fathom who would ever have thought that the posts, responses, and outright rants were anything but grossly inappropriate and outright crazy.  And now, the beautiful little cherry on top of this insanity flavored sundae?  ALL of their social media profiles have been hacked, and these posts were made during a malicious attack!  Across a variety of social sites!  Of course they were!


Does anyone buy that malarkey?  FBI computer crimes unit?

If I’m being completely honest (which we kind of pride ourselves on around here) I’d venture a guess that this business did not have a whole lot of life in it before word got out about Kitchen Nightmares.  But this social media insanity?  I’ll be very surprised if they make it past the surge in business they’re going to get from the curious locals hoping to catch a glimpse of the nutters behind the counter.  If they have any staff left, I sincerely hope they’re being paid extremely well.  Apparently Samy and his little “jewel in the desert” do not agree with me.  They’ve hired a PR firm to help them through this.  Whoever signed that account is either very confident in their skills, or nearly as crazy as the Bouzaglos.  If I had to venture a guess, I’d say we’ll be seeing a very tightly managed press junket followed by a ridiculous reality show that will air just a little too long after they’re no longer relevant.  Hopefully Amy and Samy can use that downtime to learn how to prepare food, so if they have to change their names and open a new restaurant far, far away from the ill-fated Amy’s Baking Company, maybe they can fare a bit better than they did in Scottsdale.

My question?  Who was brave enough to take these two wildcards on as clients?  Brilliant, or equally insane?

13 Comments for “Amy’s Baking Company Bakery Boutique & Bistro provides unparalleled Facebook meltdown. Hilarity ensues.”
  1. I’d rather take on Amanda Bynes AND Lindsay Lohan than this hot mess if I were in PR. I read somewhere (sorry would cite if i could remember) speculation that the WHOLE goal of this was to get a reality show, I wouldn’t be surprised……

    1. I would not be surprised. When I saw just how over the top their reaction, I proposed that they should just run with it and forevermore be known as the batsh!t crazy chefs–it worked for Gordon Ramsey! 😉

      1. They’re going to want to work on learning how to actually prepare food, and not just repackage it… Totally agree though, there’s a reality show in the works here…

  2. I watched this episode last week and I have to say….it was chaos! I don’t know if it was exaggerated for the show, but I’m glad Gordon Ramsey left. Good luck to the PR firm, they’re going to need it. @grumpy1970

  3. I’m afraid people are missing the bigger issue here. They said there were about to start a family… Shouldn’t they have to get prequalified for a venture like that?

  4. But can’t you just see Amy on the next season of Big Brother or Survivor or some such? Would be largest audience EVAH! (I’d watch, and I don’t even watch TV.)

  5. Ramsey is brilliant. This story is ALL over social media. I love his show but this makes me want to watch his show even more (even if its partly staged). Meow Meow.

    1. That’s a great perspective. I thought Ramsey handled them both very well and was the calmest I’ve ever seen him. This has got to be a ratings boost for his show!

  6. We’re not actually talking about their behavior on the show, so we’re only commenting on their social media meltdown. In addition, I don’t think either of us would claim to be journalists. 😉

  7. As much as this has hurt ABC’s brand, it’s also enhanced Ramsay’s brand a lot because now he looks like the calm and reasonable one. Also, every Kitchen Nightmares YouTube clip you check out has comments about “I’m only watching this because of Amy” so it’s clear that this has been a boon to his empire. Amy though, I feel really sorry for and I still follow some of the local news stories about their business every once in a while even after all of this time and never fail to see something hilarious. It’s pretty sad.

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