Andy Beal Quoted in the New York Post
A couple of weeks back, the New York Post took a look at online reputation management and how it can help individuals that have a less than stellar Google reputation.
I had the chance to share some thoughts with Brian Moore. Some of my quotes include:
“You can’t make a negative Web page disappear off the Web unless you own it yourself,” says Andy Beal, a reputation management consultant and co-author of the new book “Radically Transparent: Monitoring and Managing Reputations Online.” “The best you can hope for is to push it down in the Google results.”
“Some things will never get pushed down – if you have an SEC report or a criminal record or a report on rippedoff.com,” says Beal.
“We live in a radically transparent world,” says Beal. “At the end of the day, your best bet is to maintain a really good character.”
You can read the full story here.
Andy’s message is consistent with the best professional practice and it is reassuring to hear him speaking the truth without the usual distortions and manipulations.
As he rightly claims, maintaining a really good character and making sure people hear about it are the keys to building a ‘transparent’ reputation that enhances the credibility of our products and services. As ever, right on target.