Andy Beal’s #CZLNY keynote: 15 ways to avoid being reputation roadkill

The first major conference I attended was Search Engine Strategies in New York. Over the years, I have spoken at SES dozens of times, but was still thrilled to give the Day 2 keynote for the newly rebranded conference: ClickZ Live New York.

For those of you who couldn’t make it, here are the slides I shared.

As you can see, I’m not a “use a dozen bullet points” type of presenter, so the slides don’t tell you too much. Fortunately, these folks did an excellent job of taking notes–so you’ll feel like you were practically there:

• #CZLNY: Reputation Roadkill: Learning From the Biggest Brands’ ‘OMG’ Moments
• ClickZ Live New York: Andy Beal’s “Reputation Roadkill” Keynote Recap
• Reputation management in an online world – Keynote from #CZLNY
• Reputation Roadkill: Learning from the Biggest Brands’ “OMG” Moments – @AndyBeal #CZLNY

 
Most of the advice given comes from my new book Repped: 30 Days to a Better Online Reputation.