I love chatting with trade magazines about online reputation management. It’s more enjoyable to tailor advice to a specific market. Lots of great advice in this article by Aqua magazine.
There is much more to building a great image than monitoring your reviews. You can also take positive steps to communicate your expertise and your professionalism.
Here again, the Internet plays a critical role. “Provide information that is of value to your public,” says Beal. “Join Internet forums and post advice of real use to your customers and prospects.” Post useful information on your Facebook page. Create how-to video guides and tutorials. Consider putting together short clips of your best customers using your merchandise. These “soft sell” approaches will establish your business as a source of expertise.