Author: Andy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.

Avoid relying on sponsorships for your influencer marketing, instead follow these two important strategies

2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
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Global and local reputation management
Build an Authentic Reputation

Quoted in Business Insider: Some obscure bloggers really want you to know the CEO of MoviePass’ parent company is not a ‘scam artist’

Business Insider uncovered some shady looking online reputation efforts for MoviePass CEO. They asked me to weigh in with my thoughts: “There are many ‘black hat’ reputation firms that use a smorgasbord of spammy tactics to try and cover up a bad reputation,” Andy Beal, CEO of Reputation Refinery and author of “Repped: 30 Days
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