MarketWatch investigated why those with a criminal background would use black-hat reputation and SEO strategies to try to cover things up. Just like any marketing practice, there are always those that offer black-hat tactics to help their clients. However, these toxic activities tend to attract toxic clients. I shared a lot of information with MarketWatch,
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Using unethical/blackhat online reputation management tactics is like an athlete taking steroids. Yes, you may see some improvements, but you will eventually be found out and suffer the consequences–just ask Lance Armstrong! That’s why Reputation Refinery will never use any ORM tactics it considers to be unethical and why Buzzfeed News turned to our CEO,
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BuzzFeed News did a deep dive into how some bad people use bad online reputation management tactics to try to cover up their evil doings. BuzzFeed reached out to me–not the first time–as the ethical reputation expert they know will help them uncover the black-hat tactics and explain why they are wrong for individuals, companies,
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If you’re not tuning in to the Business of Digital podcast, you’re missing out on some amazing advice. Including some from yours truly, Andy Beal. 😉 In this episode, I chat with Mat and Dave about the best tactics for handling negative online reviews. Listen in or read the summary of what was discussed. It
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When figuring out your profit margin, you likely look at your different operating expenses: supplies, licensing, taxes, insurance, etc, etc. But, are you factoring in customer reparation costs? Customer reparation cost is the amount needed to make an unhappy customer happy again in order to protect your online reputation, so that a potentially negative review, post,
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