2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
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Perhaps the biggest reason why many reputations come under fire from negative reviews is because the author felt they had no other way to be heard. Perhaps the manager was not available. Maybe the customer service rep didn’t respond to their email. Or, the social media help team simply couldn’t, well, help. When unhappy customers
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I often hear talk from those that focus on global branding while others keep their efforts fixed on local marketing. The thing is, everyone has both. While a Fortune 500 company may indeed have a brand that blankets the entire country, and even other countries, it should not take its attention away from its local
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It’s that time of year when we all look ahead to the changes we want to make in our lives and in our business. While I wish you all the best for any plans to change your health, finances, or business goals, don’t overlook your reputation. It would be easy for me to suggest some
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Business Insider uncovered some shady looking online reputation efforts for MoviePass CEO. They asked me to weigh in with my thoughts: “There are many ‘black hat’ reputation firms that use a smorgasbord of spammy tactics to try and cover up a bad reputation,” Andy Beal, CEO of Reputation Refinery and author of “Repped: 30 Days
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