Some interesting stats on blog readership.
Pew found blog readership increased sharply, up 58 percent, between February and November 2004. This, despite the fact 62 percent of adult American Internet users still have no clear idea what a blog actually is.
From experience, a lot of people are reading blogs without even realizing that they are reading a blog. I see it a lot with Search Engine Lowdown – some people forget that it is a blog first, news resource second.
I get comments about some posts being biased or unprofessional. They obviously have the site confused with a mainstream news site.