For years, I have been telling clients my wheel analogy and its importance for their online reputation. Now, I know that there are dozens of different “wheel” analogies, so let me explain mine. I see many brands make the mistake of picking one social media platform and make that the hub for all their customer
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The Coronavirus COVID-19 is now officially a pandemic. That means it’s an epidemic on a global scale. While we all hope & pray that it doesn’t continue to infect individuals, companies too face immense challenges from its spread. Airlines are empty. Cruise ships are diverting. Restaurants are thinning out. Events are being canceled. Employees of
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I shared my thoughts with Adweek about the increase in searches for “Corona virus beer” and similar searches seemingly connecting the recent Coronavirus outbreak with the beverage. Online reputation expert Andy Beal, however, said the outbreak is not a threat to the beer brand, as it’s more likely consumers are confused about how the virus
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MarketWatch investigated why those with a criminal background would use black-hat reputation and SEO strategies to try to cover things up. Just like any marketing practice, there are always those that offer black-hat tactics to help their clients. However, these toxic activities tend to attract toxic clients. I shared a lot of information with MarketWatch,
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BuzzFeed News did a deep dive into how some bad people use bad online reputation management tactics to try to cover up their evil doings. BuzzFeed reached out to me–not the first time–as the ethical reputation expert they know will help them uncover the black-hat tactics and explain why they are wrong for individuals, companies,
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