When you think of “reputation management,” you will likely picture one of two different scenarios. Traditional reputation management is often equated to crisis communications. Whereas online reputation management usually brings to mind cleaning up Google’s search results. Both are important, but reputation management—online or offline—is more than triage and clean-up. When you hire either a
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I spoke with The Washington Post about the prevalence of fake reviews in the travel industry. Some are positive–from the business in question–others are negative–often left by competitors. The article has lots of great tips, but here is a selection of the ones I shared: Honest reviews are often in the 2-4 star range “Look
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It’s never a good idea to talk trash about your competition. I share my reputation management advice with Dance Business Weekly, a trade publication for the dance industry. Their well-written piece is packed with great advice for all companies! Andy Beal, head of Reputation Refinery, a consultancy on building businesses’ online reputations, has even included
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When a potential client reaches out to us for help repairing a damaged reputation, there is one important factor that we always have to measure in order to determine if we can truly help them: Have they demonstrated a contrite effort to change their character to better reflect the desired reputation? Whether that’s a change
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While being stuck at home more than usual, you probably noticed that TV ads slowly migrated over from “buy me, buy me, buy me” to “we’re in this together!” This was not so much because brands gradually pulled back their advertising, but more likely because they simply didn’t have a plan in place, didn’t have
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