While being stuck at home more than usual, you probably noticed that TV ads slowly migrated over from “buy me, buy me, buy me” to “we’re in this together!” This was not so much because brands gradually pulled back their advertising, but more likely because they simply didn’t have a plan in place, didn’t have
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For years, I have been telling clients my wheel analogy and its importance for their online reputation. Now, I know that there are dozens of different “wheel” analogies, so let me explain mine. I see many brands make the mistake of picking one social media platform and make that the hub for all their customer
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The Coronavirus COVID-19 is now officially a pandemic. That means it’s an epidemic on a global scale. While we all hope & pray that it doesn’t continue to infect individuals, companies too face immense challenges from its spread. Airlines are empty. Cruise ships are diverting. Restaurants are thinning out. Events are being canceled. Employees of
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I shared my thoughts with Adweek about the increase in searches for “Corona virus beer” and similar searches seemingly connecting the recent Coronavirus outbreak with the beverage. Online reputation expert Andy Beal, however, said the outbreak is not a threat to the beer brand, as it’s more likely consumers are confused about how the virus
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MarketWatch investigated why those with a criminal background would use black-hat reputation and SEO strategies to try to cover things up. Just like any marketing practice, there are always those that offer black-hat tactics to help their clients. However, these toxic activities tend to attract toxic clients. I shared a lot of information with MarketWatch,
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