I explain to a Financial Times outlet how Wells Fargo can rebuild its reputation

Why a reputation manager is vital for your company’s brand

When you think of “reputation management,” you will likely picture one of two different scenarios. Traditional reputation management is often equated to crisis communications. Whereas online reputation management usually brings to mind cleaning up Google’s search results. Both are important, but reputation management—online or offline—is more than triage and clean-up. When you hire either a
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