When facing a reputation crisis, don’t just apologize continually, instead demonstrate a continual change

Jan 30, 2019
Jan 22, 2019

Avoid relying on sponsorships for your influencer marketing, instead follow these two important strategies

2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
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Jan 15, 2019
Global and local reputation management Jan 9, 2019
Build an Authentic Reputation Jan 2, 2019