It’s that time of year when we all look ahead to the changes we want to make in our lives and in our business. While I wish you all the best for any plans to change your health, finances, or business goals, don’t overlook your reputation.
It would be easy for me to suggest some cliche resolution to improve your online reputation, but if you wanted just one tip from me, it would be this: build an authentic reputation.
What do I mean by “authentic?”
Don’t just try and build a reputation that gets you more likes or puts you at the top of Google. That is just a short-term resolution. You may achieve it, but if it’s just a whitewashing job, then it won’t help you in the long-term.
Instead, work on letting your true, authentic character shine through to your reputation. Whether personally, professionally, or corporately. What do you stand for? What do you abhor? How do you conduct yourself when not on Twitter or LinkedIn? In other words, don’t focus on building a reputation that you think your target audience would most appreciate. Instead, build a reputation that most reflects on who you are.
By doing so, you will have fewer customer complaints, fewer employee arguments, and fewer reputation issues. Why? Because your reputation will not be built on what you hope your audience wants to see but built on a foundation of who you truly are!
If you want to be a Reputation Rainmaker in 2019, be authentic!