When a potential client reaches out to us for help repairing a damaged reputation, there is one important factor that we always have to measure in order to determine if we can truly help them: Have they demonstrated a contrite effort to change their character to better reflect the desired reputation? Whether that’s a change
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Using unethical/blackhat online reputation management tactics is like an athlete taking steroids. Yes, you may see some improvements, but you will eventually be found out and suffer the consequences–just ask Lance Armstrong! That’s why Reputation Refinery will never use any ORM tactics it considers to be unethical and why Buzzfeed News turned to our CEO,
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When figuring out your profit margin, you likely look at your different operating expenses: supplies, licensing, taxes, insurance, etc, etc. But, are you factoring in customer reparation costs? Customer reparation cost is the amount needed to make an unhappy customer happy again in order to protect your online reputation, so that a potentially negative review, post,
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A lot of companies make the mistake of force-feeding their news, sales, and product pitches down the throats of their social media audience. This just turns off potential followers, aggravates existing ones, and leads to stagnant social network follower counts. As part of our services to help clients improve their online reputation, we teach them
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We’ve worked with clients to help them identify and reach out to influencers across Twitter, Instagram, YouTube, and more. For us, we don’t look for the influencers that already have a reputation for publishing sponsored content. We look for the ones that fit our client’s own reputation, have an authentic audience, and lastly, and perhaps
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