Category: Advice

72% of U.S. Consumers Want You to Listen to Them!

According to Fleishman-Hillard’s 2010 Digital Influence Index (pdf), consumers that user Twitter and other microblogs overwhelmingly want companies to monitor what they are saying about brands and products. In the US, 72% of users would be delighted if you would only keep an eye out for their feedback, praise, and complaints. Apparently, the UK is
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Facing a Reputation Crisis? Follow the Conversation!

When you’re monitoring your company’s online reputation, it’s often easy to figure out what keywords to monitor–brand, CEO, products, slogans, etc. (If you need ideas, we created a list for you). However, that list is going to change, if you find yourself under-fire by the media. When a crisis hits your company, you’ll discover new
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