There are many reasons why companies outgrow Google Alerts. One of the biggest is that you realize you need to monitor more than just your company name. When you start compiling the list of keywords you should monitor on a regular basis, you quickly see why you need a social media monitoring tool like Trackur.
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According to Fleishman-Hillard’s 2010 Digital Influence Index (pdf), consumers that user Twitter and other microblogs overwhelmingly want companies to monitor what they are saying about brands and products. In the US, 72% of users would be delighted if you would only keep an eye out for their feedback, praise, and complaints. Apparently, the UK is
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Mike Proulx of Hill Holiday provides BusinessWeek with his Top Five Social Media Marketing Mistakes that companies make. Mike is our kind of guy, with social media monitoring being his #1 mistake: 1. Not (or Barely) Monitoring: Companies that do not first “listen” and observe how their evangelists and detractors talk about their brand risk
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When you’re monitoring your company’s online reputation, it’s often easy to figure out what keywords to monitor–brand, CEO, products, slogans, etc. (If you need ideas, we created a list for you). However, that list is going to change, if you find yourself under-fire by the media. When a crisis hits your company, you’ll discover new
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