How is Wells Fargo doing with the rebuilding of its battered reputation? I’m glad you, and Financial Advisor IQ, asked! Reputation and branding consultant Andy Beal — who doesn’t have a professional relationship with Wells Fargo, but is a personal customer — agrees that the past scandals hit the bank hard, and crisis management experts
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Fake 5-star reviews are everywhere but fake 1-star reviews are also a common tactic, as I explain to The Sunday Times: …it’s not just the overeffusive we should be wary of, warns Andy Beal, a reputation and branding consultant. “Competitors or ex-employees might leave fake one-star reviews or purchase a package of negative reviews in
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When you think of “reputation management,” you will likely picture one of two different scenarios. Traditional reputation management is often equated to crisis communications. Whereas online reputation management usually brings to mind cleaning up Google’s search results. Both are important, but reputation management—online or offline—is more than triage and clean-up. When you hire either a
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It’s never a good idea to talk trash about your competition. I share my reputation management advice with Dance Business Weekly, a trade publication for the dance industry. Their well-written piece is packed with great advice for all companies! Andy Beal, head of Reputation Refinery, a consultancy on building businesses’ online reputations, has even included
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While being stuck at home more than usual, you probably noticed that TV ads slowly migrated over from “buy me, buy me, buy me” to “we’re in this together!” This was not so much because brands gradually pulled back their advertising, but more likely because they simply didn’t have a plan in place, didn’t have
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