For years, I have been telling clients my wheel analogy and its importance for their online reputation. Now, I know that there are dozens of different “wheel” analogies, so let me explain mine. I see many brands make the mistake of picking one social media platform and make that the hub for all their customer
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The Coronavirus COVID-19 is now officially a pandemic. That means it’s an epidemic on a global scale. While we all hope & pray that it doesn’t continue to infect individuals, companies too face immense challenges from its spread. Airlines are empty. Cruise ships are diverting. Restaurants are thinning out. Events are being canceled. Employees of
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BuzzFeed News did a deep dive into how some bad people use bad online reputation management tactics to try to cover up their evil doings. BuzzFeed reached out to me–not the first time–as the ethical reputation expert they know will help them uncover the black-hat tactics and explain why they are wrong for individuals, companies,
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If you’re not tuning in to the Business of Digital podcast, you’re missing out on some amazing advice. Including some from yours truly, Andy Beal. 😉 In this episode, I chat with Mat and Dave about the best tactics for handling negative online reviews. Listen in or read the summary of what was discussed. It
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Thanks to SEMrush, I took part in a Twitter chat to discuss some key online reputation management strategies and tactics. An hour of following a hashtag in real-time can get your pulse racing and is often difficult to follow along. Fortunately, they did a great job of summarizing my answers to each question asked, so
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