I shared my thoughts with Adweek about the increase in searches for “Corona virus beer” and similar searches seemingly connecting the recent Coronavirus outbreak with the beverage. Online reputation expert Andy Beal, however, said the outbreak is not a threat to the beer brand, as it’s more likely consumers are confused about how the virus
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MarketWatch investigated why those with a criminal background would use black-hat reputation and SEO strategies to try to cover things up. Just like any marketing practice, there are always those that offer black-hat tactics to help their clients. However, these toxic activities tend to attract toxic clients. I shared a lot of information with MarketWatch,
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BuzzFeed News did a deep dive into how some bad people use bad online reputation management tactics to try to cover up their evil doings. BuzzFeed reached out to me–not the first time–as the ethical reputation expert they know will help them uncover the black-hat tactics and explain why they are wrong for individuals, companies,
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If you’re not tuning in to the Business of Digital podcast, you’re missing out on some amazing advice. Including some from yours truly, Andy Beal. 😉 In this episode, I chat with Mat and Dave about the best tactics for handling negative online reviews. Listen in or read the summary of what was discussed. It
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Thanks to SEMrush, I took part in a Twitter chat to discuss some key online reputation management strategies and tactics. An hour of following a hashtag in real-time can get your pulse racing and is often difficult to follow along. Fortunately, they did a great job of summarizing my answers to each question asked, so
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