Jan 15, 2019
Perhaps the biggest reason why many reputations come under fire from negative reviews is because the author felt they had no other way to be heard. Perhaps the manager was not available. Maybe the customer service rep didn’t respond to their email. Or, the social media help team simply couldn’t, well, help. When unhappy customers
Read More
Jan 9, 2019
I often hear talk from those that focus on global branding while others keep their efforts fixed on local marketing. The thing is, everyone has both. While a Fortune 500 company may indeed have a brand that blankets the entire country, and even other countries, it should not take its attention away from its local
Read More
Jan 2, 2019
It’s that time of year when we all look ahead to the changes we want to make in our lives and in our business. While I wish you all the best for any plans to change your health, finances, or business goals, don’t overlook your reputation. It would be easy for me to suggest some
Read More
Aug 1, 2018
The AJC reached to get my thoughts on whether Marvel director James Gunn was rightly fired for Tweets he sent out years ago? Here are my full thoughts on the topic. While the statute of limitations may protect someone from criminal prosecution, such protection does not apply to the court of public opinion. Your online
Read More
A couple of weeks ago, I was invited to join a SEMPOChat to discuss online reputation management. We covered quite a lot…