Category: Reputation Advice

Avoid relying on sponsorships for your influencer marketing, instead follow these two important strategies

2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
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Global and local reputation management