Getting the Most Out of Trackur Insights with Your Profiles

Getting the Most Out of Trackur Insights with Your Profiles

Now that we’ve added Trackur Insights to our Plus plans and above, you may want to take a look at how you organize searches within your dashboard.

This applies to users on our Premium and Ultimate plans, as you can set up Profiles to segment your saved searches.

Whereas before, you may have kept lots of unrelated saved searches in your main Profile, a little refinement will help you get the most out of Trackur Insights. Let’s look at an example.

Let’s say my saved search list for my main account looked like this:

  • tiger woods
  • trackur
  • radically transparent
  • iphone
  • sprint
  • dell
  • mac
  • bp
  • andy beal

While that gets the job done, what if Apple was a client and I wanted to be alerted to any dramatic changes in conversations about its products? The key changes may get lost among the saved searches for dell, sprint, etc.

To focus my attention, I created a new profile for Apple and moved all related saved searches to it. Now my saved search list looks like this:

And Trackur Insights provides a more focused view of what’s going on with social media conversations around Apple’s brand:


So, the moral of this story is, think smart about the searches you have saved in each Profile. Consider moving them in order to help Trackur Insights help you.

ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.