Global online ad spending to rise 20% in 2005

Global online ad spending to rise 20% in 2005

by Andy Beal General

This always makes me smile. Just about anyone can pick a number out of the air and say “online advertising will grow by XX% in 2005”. Doesn’t mean they have a clue what they are talking about!

I mean, really, it’s just a guess. Yet people clamour to get the data and publish it. The people behind these kinds of estimates could have drawn numbers out of a hat, for all we know.

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ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.