Global online ad spending to rise 20% in 2005
This always makes me smile. Just about anyone can pick a number out of the air and say “online advertising will grow by XX% in 2005”. Doesn’t mean they have a clue what they are talking about!
I mean, really, it’s just a guess. Yet people clamour to get the data and publish it. The people behind these kinds of estimates could have drawn numbers out of a hat, for all we know.