Google Reputation Repair Kit – Tips & Advice
Without doubt, our most popular reputation management service is our Google Reputation Repair service. We like to think that we’re pretty good at cleaning up a damaged Google reputation, but we’re a small team so only work with a few select clients at any one time.
That doesn’t mean we can’t help everyone else clean-up their Google reputation! We put together our Google Reputation Repair Kit infographic to outline the key strategies when trying to fix your search engine reputation.
(Skip below for the text version of our Google Reputation Repair Kit)
Google Reputation Repair Kit
Review
Conduct a Google Audit – build a spreadsheet of the top 30 results for your reputation.
S.W.O.T. Analysis – analyze your Strengths, Weaknesses, Opportunities, and Threats.
Asset Assessment – identify web content you own (website), control (social profile), or influence (partner profile).
88% of consumers say they trust online reviews as much as personal recommendations. (Source BrightLocal)
Refine
Superbrand to the Rescue – If your website is #1 in Google for your reputation, whatever else you link to benefits from your Superbrand.
Avoid Pronouns – avoid using “we” or “us” and instead write bios and profiles in the third person.
Be Exceptional – create new authentic web content that shows why you should be trusted again. E.g. White papers, ebooks, videos, and infographics.
Expand Your Audience – collaborate with non-profits, associations, and business partners to expand the reach of your reputation.
Push negative results from the first page of Google—less than 10% of searchers look at page two. (Source: Chitika)
Restore
Keep Going – continually review your Google reputation, create exceptional content, and engage your audience.
Remember! Your reputation will only ever be as strong as your character:
“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln
This is truly awesome and helpful. I love the SWOT analysis.
I’m wondering what you mean by third person…he, she or it? 2nd person is you. Is that what you mean?
Third person would be to use the full name of the person or company.
Thanks for sharing this Andy 🙂