This is the way to create a loyal customer. I ordered, for the first time, from Zappos.com this weekend. They just emailed me to confirm the shipment of my order and started the email with this…
Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have given your order special priority processing in our warehouse so that your order will ship out today, and you should receive your order in 1 Business Day (from today) instead.
This is a great way to start off on the right foot (pardon the pun). Not only am I impressed by this fast service, but they made me feel like a special customer (and with this post, I’m spreading the word). If they actually get the order here on time and don’t f@ck-up, I’ll be ordering from them again!