Guess how many purchasing decisions are influenced by Facebook? [Infographic]
…probably not as many as you’d think.
In fact, for some demographics the amount of purchasing decisions influenced by Facebook friends doesn’t even make double digits.
Surprised?
Via Marketing Pilgrim and PPC Associates.
I imagine that sometimes people talk about products on FaceBook, but I suspect that most people already know what they want or prefer to “go shopping” which means let-your-impulse-do-the-walking.