Kmart’s social media response just made me “ship my pants”

If you want your viral video to actually go “viral” you need two things.

1. An awesome video, worthy of being shared:

2. A fan base that will actually share your viral video:

However, sometimes that’s not enough. Sometimes you need to make sure that the spark behind your video doesn’t get extinguished. How do you do that? It’s quite simple. You take the time to thank those that are fanning the flames:

Well done Kmart, well done. Your social media savvy is so amazing, I may just ship my pants! 😉