There’s some great advice in a recent MSN article for local business owners. If you need advice on managing and improving your reviews at sites such as Yelp or Trip Advisor, it’s a must read.
Trackur gets a whole-hearted endorsement too!
Monitor your accounts. To track reviews, Lisa Barone, co-founder and chief branding officer at Internet marketing company Outspoken Media, suggests using services like Trackur Premium or Trackur Ultimate to add the review site’s RSS feed to your dashboard. You should also set up search engine alerts, though this won’t catch everything. Barone believes monitoring reviews is so important that entrepreneurs should regularly “check the major review sites to be sure nothing negative has popped up.”
What are you waiting for? 🙂