From the “How did you not see this coming?” file, we have a poorly thought out ad for running shoes by Pearl Izumi:
The ad, in case you don’t get it, is suggesting that you’ll run so far in Pearl Izumi running shoes that your dog will die.
Great ad, right?
Heck no! I know there may be a generation gap going on here–I am pushing 40–but surely no one can find this kind of ad funny.
Of course, feeling the backlash, Pearl Izumi has taken to Facebook to apologize:
Now here’s an interesting question for you. [highlight color=”yellow”]Does this actually harm or help Pearl Izumi? Think about this one. No dogs were actually harmed, and perhaps their core target audience will find this ad amusing. In addition, when was the last time Pearl Izumi was top of mind?[/highlight]
With the apology issued, the ad pulled, and a spotlight on Pearl Izumi, we’ll have to see if this does indeed hurt their reputation.