I wish I could tell you that we conducted extensive research into the psychology of the color green, when we chose it for the Trackur logo. Quite honestly, after already using blue & red, and orange, green was the next color that was easy on the eyes.
If I’d had access to this infographic back in 2007, I would have known what a smart choice it was to pick green.
Trackur, the brand that makes you money, increases tranquility, alleviates depression and makes you more fertile! 😉
You can see the psychology behind other colors here. What color is your company logo and did you pick it for any specific reason?