Quoted in The Guardian: Celebrities should be selective, but not embellish

The Guardian newspaper looks at the new rules for celebrities in this social media age. I chimed in with this tip:

Get your story straight

In a world where celebrities control their own narratives, But some celebrities are simply better digital storytellers than others. “It’s important to be transparent in your words,” suggests Andy Beal, an online reputation consultant. “That doesn’t mean you can’t be selective with what you share – the danger is when you manipulate or embellish the truth.”