I was asked by The New York Times to provide my opinion on how an online dating site was effectively using surveys and user-data to improve its reputation and attract new users.
Here’s what I told the NYT:
The blog reports could help to build trust and add legitimacy to the sites matchmaking approach, said Andy Beal, an online marketing expert and co-author of Radically Transparent.
There is an underlying psychological benefit to publishing statistics that resonate with your target audience, Mr. Beal said. People will start to think that this is a site where others like them are hanging out, and they should join it instead of one of its competitors.