The USA Today reached out to me for my thoughts on how fake wine might impact the reputation of the Tuscan region.
Andy Beal, a U.S.-based reputation management consultant, said regional officials appear to be doing everything they can to reduce any backlash from the recent scandals, including the safeguards Bindocci described. But risks still remain.
“When a reputation is damaged, it happens quickly,” Beal said. “The time to take action is before — to strengthen the reputation of the region and the products. All signs are that they are doing what they can, but if the bad things keep happening, there will be a tipping point. And once that happens, it becomes much more difficult to confront.”