A great idea to increase online reviews…

…ask for them!

It really is that simple. In Repped I explain the importance of funneling your customers to the review site that will benefit you the most. That’s exactly what The Saguaro Hotel in Scottsdale does, with this card prominently displayed on the front desk:

You’ll notice a handful of brilliant elements to this card:

1. The sentiment is all positive: love, joy, and thanks.
2. They invite you to share your review online–they don’t try to qualify that by only asking for positive reviews.
3. They guide you to the review sites that benefit them the most.
4. Lastly, they offer you a 15% discount off your next stay (which you appear to get whether you write a review or not).

Is it working? I’d say so!

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