Have you ever followed someone on Twitter that had great information, but they just could not keep you interested? Providing valuable information isn’t enough anymore. There is an infinite amount of competition for your customers’ attention out there, you not only need to give them great information, but you need to keep them engaged. How do you do it? We have some great tips to get you on the road to an interesting, informative, and engaging social media campaign.
- Assign the work to someone who enjoys it. Your CEO may not be the best person for the job, find someone in your organization that is a good communicator. Your audience will thank you.
- Know your goals, but be flexible. You may start your Twitter account to try to generate buzz about your product, but find that it works as a great customer support tool. Don’t try to force it; being adaptable is key in today’s ever-changing world of social media.
- Engage and contribute. Social media is not meant to be yet another avenue for push marketing. Reach out to your audience and get to know them. Create a bond with your customers and other brands, become part of some great conversations.
- Utilize tools. Tools like Trackur, Hootsuite, Tweetdeck, and a variety of smartphone apps will help you manage your various accounts by targeting keywords, product names, and domains. These tools are often inexpensive and are invaluable.
- Lighten up a bit. The days of the secretive, tight-lipped corporate executive are over. People want to see personality in a company, and expect transparency from employees. Let who you are shine through in your posts, and you’ll find that making connections becomes much more organic.
- Have fun with it. It really is perfectly acceptable to have a bit of fun online. Be careful to not be offensive, but let your customers see that you’re not afraid to be a bit silly at times. People will enjoy seeing that you are having a good time, and want to be part of the fun.
What are you doing to keep people engaged? Do you have a no-fail strategy for engaging your followers to keep them coming back for more?