Inc. Magazine asked me to share my opinion on how to handle a reputation attack by a determined detractor:
With a determined detractor, there’s only so much you can achieve through legal channels. A lawsuit should be the last resort. Troutwine and Moberg should have taken stock of how effective these attacks really were. I would have reached out to prospective customers who initially had interest but decided not to go with Veritas and asked them why they didn’t choose the company. If the attacks truly warranted a response, they could have created a site with a name like truth.veritasprep.com. Anyone who searched for Veritas Prep would see that.
Read the full article here.