Social pimping? Only 25% use social media for customer service; 64% for brand awareness

Social pimping? Only 25% use social media for customer service; 64% for brand awareness

by Andy Beal Advice

64% of companies use social media for brand awarenessHere’s something that’s probably very accurate, but shamefully so. According to research by Adobe & Econsultancy, only 25% of companies are using their social media presence to provide customer service, yet 64% of them are gleefully using it to promote their brand.

Those companies need to realize that by providing more customer service via social media, they’re actually improving their brand awareness.

More helping, less pimping.

How companies use social media

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ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.