Study: An Increase in Reputation Monitoring Leads to Decline in Attacks?
Econsultancy and bigmouthmedia’s Social Media and Online PR Report 2010 offers up a staggering amount of information, including some interesting stats for those of us interested in online reputation monitoring and management.
What jumped out at me?
How about the apparent decline in the use of online reputation monitoring!
Huh? With a staggering 95% of those surveyed saying they’re involved with social media, how can there be a decline in the use of social media monitoring? Could that decline be the reason that companies are spending 4% more of their time handling reputation attacks? Cause and effect? You stop listening and so the reputation attacks increase?
Perhaps there’s another explanation. Take a look at a similar chart focusing this time on the response from agencies–not companies. Here we see a different picture. One that suggests that an increased investment in monitoring, leads to less time dealing with reputation issues.
Lastly, let’s take a look at the health of the social media monitoring industry. For sure, the good news is that there’s been a small increase in the number of companies willing to pay for online reputation monitoring. Yay!
That still leaves 38% of companies that rely on free tools and a whopping 46% that are not monitoring at all! Yikes!
Fortunately, Trackur offers both free and paid tools. For the 84% of companies that have yet to get started–or have zero budget–welcome to Trackur! 🙂 We’ll work hard to delight you and make social media monitoring so easy, so integral to your business, that when the time is right to invest in a paid tool, you’ll find our rates very reasonable! 😉
Hey, really handy info. Pretty compelling data – I’m actually surprised reputation monitoring went down….bad reviews today can really ruin a business.