46% Have Googled Their Name in the Past 24 Hours; Only 6% Never Have

46% Have Googled Their Name in the Past 24 Hours; Only 6% Never Have

 As part of our recent iPad giveaway, we conducted a survey asking: When did you last Google your name? We received 725 responses, with a somewhat surprising 46% admitting they have Googled their name within the past 24 hours. Combine that with those that have Googled themselves at least once within the past month, and the number jumps to almost 73%!

Of course, you could argue that any poll conducted by Trackur would likely skew towards an internet user that is more aware of the importance of their online reputation. However, the vast majority of those polled (90%+) were new to the Trackur brand, so we think it’s a fair representation.

You could also argue that the question itself prompted participants to Google their name–and that did happen. However, most of the respondents indicated they had Googled their name prior to learning of our survey (“A couple of hours ago” or “just last night” were common responses).

So, with that all said–don’t you just love our transparency!–the numbers stand up pretty well to close scrutiny. And, perhaps the biggest and most gratifying number is that less than 6% of people have never Googled their own name.

As a reputation monitoring company, we’re excited by that low number! 😉

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ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.

    4 Comments for “46% Have Googled Their Name in the Past 24 Hours; Only 6% Never Have”
    1. Interesting findings. It would be good to know what people are searching for if they’re doing so every 24 hours. What is it they’re hoping to see change?

    2. Adi, keep in mind that while they may have Googled their name within the past 24 hours, that may not mean they Google every 24 hours. 😉

    3. Sure, but if they did it in the last 24 hours it does suggest either very good timing on your part or that they do it pretty regularly.

    4. Agreed Adi. Lots of people had Googled themselves within a week, but they were counted in the “within the past month” stat, so people are keeping a close eye on their Google reputation.

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