The BBC Asks For My Thoughts on Politician’s Twitter Stumble

The BBC Asks For My Thoughts on Politician’s Twitter Stumble

When John Prescott tweeted what appeared to be a call for Labour supporters to commit click fraud, I called him out on it. The BBC followed up with its own story.

Mr Prescott’s tweet was spotted by Andy Beal, a British expat marketing executive based in the US, who linked to it on his website and saw the story followed up across the blogosphere.

He said it was an example of “click fraud” – following a link purely to generate a charge for its owner.

Mr Beal told the BBC: “John Prescott has a reputation of being a bulldog MP, so I wasn’t too surprised by his Twitter request. “However, I was shocked that he didn’t realize the ramifications of suggesting Labour supporters maliciously click on Google Ads to deplete the funds of the Conservative Party.

“It’s the equivalent of asking Labour Party supporters to call the Conservative Party HQ and reverse the charges,” he added.

ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.

    1 Comment for “The BBC Asks For My Thoughts on Politician’s Twitter Stumble”
    1. Hi Andy

      In Ireland we’d call him an “eejit”. A great example of how you simply can’t get away with trying to commit boldness to promote yourself, your company, your political party, your…. without someone finding out quickly through the www.
      Thanks for sharing and good spot on your side.

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