The Dark Side of Online Reputation Management

The Dark Side of Online Reputation Management

Business Insider

Business Insider wrote an interesting piece on the dark side of online reputation management. They wanted to look at some of the “black hat” tactics used by some shady companies and asked me to share my thoughts on these tactics.

Bottom line?

A low price, an ORM firm that has no reputation of its own, and pumping Google full of spam, are all things to avoid.

ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.