You’ve probably seen books sold on Amazon that display “other buying options.” It often looks like this:
What you may not know is that most of those are generated automatically by less than honorable retailers, hoping to cash in.
You see, the moment my book, Repped: 30 Days to a Better Online Reputation, hit Amazon, they started showing up. What’s interesting, is that you’re practically guaranteed that my book is in stock on Amazon–so there’s no need to order from anyone else.
So, why do they do this? Well, they’re hoping the book will end its print run, and therefore you will have no choice but to pay their higher price. A price that is hardly reasonable–take a look at this:
So, when you see those additional buying options, know a few things:
- The author/publisher likely has nothing to do with these merchants.
- They are there to prey on the naive and desperate.
- Amazon appears to be happy to let them exist.
Now you know.