The TL;DR Beginners Guide to Online Reputation Management
Thanks to SEMrush, I took part in a Twitter chat to discuss some key online reputation management strategies and tactics. An hour of following a hashtag in real-time can get your pulse racing and is often difficult to follow along.
Fortunately, they did a great job of summarizing my answers to each question asked, so here you go, your TL;DR primer on the fundamentals of ORM.
Q1 Recap: @AndyBeal says ORM includes monitoring, building, improving, defending, and repairing your brand on the internet. Online reputation monitoring is an important part of ORM because monitoring alerts you to issues before Google SERPs tell you! #semrushchat pic.twitter.com/4o0n20njSE
— SEMrush (@semrush) March 27, 2019
Q2 Recap: @andybeal says it helps you to understand your target audiences by monitoring them, improve your search rankings by building a solid Google foundation, increase social media referrals & attract influencers because of a solid reputation, not dollars! #semrushchat pic.twitter.com/Vw1FvaXILD
— SEMrush (@semrush) March 27, 2019
Q3 Recap: @andybeal says scour the Googleverse for strong allies that you can help rank better while also lending respect & credibility to your reputation. Your Facebook Page? A Bloomberg profile page? A strong review profile on Trustpilot? #semrushchat pic.twitter.com/LQ3vlYxYme
— SEMrush (@semrush) March 27, 2019
Q4 Recap: @andybeal says you have to actually build something of value. It doesn’t need a ton of backlinks, just a strong, solid reason for existence. The key is to be able to justify the need for such a site, should you face a manual review. #semrushchat pic.twitter.com/JKiw3FdJLc
— SEMrush (@semrush) March 27, 2019
Q5 Recap: @andybeal says
📍Start with online touch points
📍Find out where customers seek & discuss you
📍Monitor everywhere, engage where there’s activity
📍Show sincerity & compassion when replying to negative reviews
📍Funnel your fans to the same public platforms #semrushchat pic.twitter.com/gLO7SiR8Ys— SEMrush (@semrush) March 27, 2019
Q6 Recap: @andybeal says to start with a manual approach before automating. Don’t just monitor for complaints, monitor for praise, industry news, your competitors’ activity (good & bad). Even monitor for trends for your next infographic or keyword-spiced blog post! #semrushchat pic.twitter.com/SijugTzuSf
— SEMrush (@semrush) March 27, 2019
