Why Trackur Doesn’t Need $50M+ in Venture Capital

Why Trackur Doesn’t Need $50M+ in Venture Capital

I have to admit, it is very flattering to be approached by venture capital firms on a regular basis. From what I read, it’s hard to get a meeting with a VC, let alone have them contact you out of the blue.

Despite all of the tempting reasons to take outside funding, Trackur remains self-funded and that’s the way we plan to stay. In fact, seeing our competitors raise millions of dollars in venture capital, always leaves me scratching my head.

What in the world do they do with this money?

Trackur has been profitable from day one and our monthly prices start at just $18!!!

We have over 32,000 registered users. That makes us the largest social media monitoring firm in the world.

I really don’t know what I would spend $1M on, let alone $50M! My only guess is that our peers use their funds to hire dozens of people, move into fancy offices, and run expensive marketing campaigns. All of which has to be recouped somehow, which is why you end up spending thousands of dollars on their product, when we can charge 60 cents a day!

But Andy, they have so many cool features. So many pretty charts! Oh yeah, then wait a month or two. Wait til we roll out our new executive dashboards with the exact same features for just $18!

We’ll continue to offer the easiest, most affordable, and most accurate social media monitoring tools on the web. Before you drop a few thousand dollars on a service that is priced to pay back the investors, why not give us a shot first?

ByAndy Beal

Andy Beal is The Original Online Reputation Expert™. A bestselling author of two critically-acclaimed reputation management books, a keynote speaker at dozens of events, and brand consultant experience with thousands of individuals and companies.

    11 Comments for “Why Trackur Doesn’t Need $50M+ in Venture Capital”
    1. Andy – just love that perspective. Having been through the VC thing in a prior life, you are wise to not even take the measly $1M 🙂

    2. In a market that seems to be consolidating simply because it can, it is great to here that Trackur will be sticking to it’s guns

    3. Do you watch ‘Shark Tank”? There was a guy on last week who had reinvented the pogo stick. He has an existing, profitable business but the natural progression “had” to be to get a bunch of money from the sharks and grow big. Nope. They put the kibosh on him, told him to stay small and even raise his prices.

      The moral – you’re as smart as Mark Cuban and the other billionaires on the panel!! No need to follow the crowd, ESP not when you have 32k users! Kudos.

    4. Looking forward to the reporting features and executive dashboards. Are they close?

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