USA Today Shares My Thoughts on a “Determined Detractor”
Two USA Today journalists found themselves the targets of a calculated reputation attack…
The activity is the work of what online reputation expert Andy Beal calls a “determined detractor.”
“It’s like a machine gun approach. They’re trying to generate as much online content as they can,” he said. “The person who’s behind this, we can give them a lot of credit here and assume they’re very sophisticated about reputation attacks.”
It can cost $10 to register a domain name, but $50 to pay for a proxy service to hide the owner’s identity, as was done with two of the websites. A third was registered to a non-existent address in Pueblo, Colo.
“This is the work of somebody who knows what they’re doing. They have some experience of covering their tracks. This is probably not the first time they’ve done something like this,” said Beal, CEO of Trackur, an online reputation tracking service.